Sky's latest TV and broadband plan beats Virgin Media and BT offers, thanks to two big advantages
Sky has reduced the price of its Essential TV and Full Fibre 300 broadband package to a record low of £35 per month
Sky has made a significant alteration to one of its key TV and broadband packages, putting it in direct competition with Virgin Media and BT. As part of its spring sale, Sky has slashed the price of its Essential TV and Full Fibre 300 broadband package to an all-time low of £35 per month, while also doubling the broadband speed from 150Mbps to 300Mbps. Usually, Sky's Full Fibre 300 costs £29 per month without any TV access, but this bundle includes more than 100 channels such as Sky Atlantic (home to The Last of Us and The White Lotus), along with complimentary Netflix and Discovery+ subscriptions.
It also comes with free-to-air channels like BBC, ITV, Channel 4 and many more. This deal rivals Virgin's Bigger Combo bundle, which offers more than 200 channels and 362Mbps fibre broadband for £34.99. Although Virgin's offer is a penny cheaper, around 60Mbps faster than Sky, and includes over 100 extra channels, there are two key selling points of the Sky deal that Virgin can't beat, reports the Mirror.
This Virgin plan does not include Sky Atlantic or Netflix, which could be a deal-breaker for those keen on watching popular shows like The Last of Us or the eagerly anticipated return of Squid Game and Stranger Things. Another rival is BT and EE's new 'three months free' deal, which does include Sky Atlantic and Netflix with a NOW Entertainment pass, but ends up costing more than £350 extra over the contract term once it reverts to the standard £56.99 rate. Sky is offering customers the chance to upgrade to their new Ultimate TV plan, which includes over 35 additional channels such as Sky Showcase, Sky Crime, Sky Documentaries and Sky Comedy for an extra £4 per month.
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Customers also have the option to add Sky Cinema and Sky Sports to their package for an additional £10 and £20 respectively. These services can be accessed through Sky Stream, the company's latest device that delivers TV and streaming services via WiFi instead of a traditional satellite dish. As reported by the Express, new customers can utilise Sky's One Touch Switch scheme, meaning they don't need to contact their current broadband provider to switch.
Sky has simplified the process for customers by directly contacting the existing provider to manage the switch. However, it's worth noting that Sky's TV and broadband plans last for 24 months, and the price 'may change' during this period. Earlier this year, Sky announced a 6.2% increase in their TV and broadband costs, so a similar rise could be expected in April 2026.
Despite this, Sky differentiates itself by allowing customers the option to terminate their contract early if a price rise is imminent. Sky users have taken to Trustpilot to share their views. One customer said: "Sky Stream is a game changer. Switched a few weeks back and it's the best decision I've ever made. Installation takes care of itself, the remote even auto tunes itself to the TV. The best part is the ability to have a single charge for all your streaming subscriptions."
Yet, not everyone was happy, with another writing: "I wasn't happy with the service provided by Sky, phoned up to change my deal and was passed around like a parcel. Eventually, I got to speak to someone who knew what they were doing. I am happy my issue was finally resolved, but it took a lot of work."
Another customer concluded: "I've been with lots of companies to get my TV and internet but the best service I have received out of them all is Sky. We did change to other companies because of the price but always go back to Sky."