DMailCampaigns - Brand New Technique! For Doctors

Thursday, October 09, 2008

Written by Dr. Fred Weiner in Chicago

The program of using Email is not just for your current Patients, but to attract new ones. Email Campaigns for doctors we call Dmail. Dmail campaigns are similar to Direct mail. However; Demail is more effective, more traceable and less costly. Furthermore, the use of the word doctor includes, Dentists, Physicians, Physical Therapist, Optometrist, Chiropractors and most of all the health professionals I have not mentioned.

With Direct Mail, and other forms of media, you can not tract who throws it away, looks at it, or saves it to be used later. There are many other actions that people, who receive direct mail, do with that hard copy offline. Direct Mail has definitely made a Marketing come back in usefulness, it just works better with Dmail..

With DMail you have all the answers of what peoples actions were with the Dmail. You can determine what day and time people will receive the Dmail. That feature is much better than waiting and wondering when and where the mail or ads are located. In addition, Dmail helps form a sophisticated system of subscribers. These new subscribers may be used to generate lists of people interested in what you say. Even if a person has a doctor, send them a weekly Enewsletter. That Enewsletter, unless they opt out, means they may be interested in using you as their doctor. Dmail can direct people to call your office. Amongst many other actions that can be used with email statistics, it will give you an ability to follow up on the subscriber with other forms of marketing. These clicked in people, for whatever action you ask them, are more are interested in you. If you continue to market to them, they may just need a little more stimulation to take action. That is a key to the success of Dmail; Follow-up.

How was Dmail created? This technique was discovered by researching the same of what Corporate America does to generate sales. Some items corporations using email marketing insist on, is to acquire good, clean double opt-in eMail lists. Of course they have specialists in marketing create the, "Call to Action" ad concept, and there companies niche. The corporations generate sophisticated follow-up new client lead Systems. These follow up systems will maximize how effective a lead is converted to a client.

In developing a Dmail system similar to what corporate America's email system looks like, it was determined that doctor's offices needed a Dmail programs that would function in an Automatic or Turnkey fashion. Office staffs should do nothing but, answer the telephone and make appointments for the leads calling the office.

If Demail campaigns are something you were thinking about implementing in your marketing program, use a company who has done this specialized Demail Program. There are only a few doctors who have tried this type of email campaign. Usually, these doctors use email ads that are not, "Call to Action'". Call to Action email ads are used to stimulate people to take some form of action. The, "Call to Action,' ad concept is what makes advertising work. Also, doctors tend to run an advertising campaign one time and see if it will generate the patient leads they expect. Dmail response is like most advertising technique response, you must email the same people 6-8 times over a specific period of time. That 6-8 time repetitions of emails being sent out is the formula for success in Dmail. I recommend Dmail be coordinated with the rest of your marketing plan. Note Dmail is 1/3 the cost of direct mail or most advertising.

The good Dmail companies track the statistics and all the knowledge that is needed to track response. These same good Dmail companies may also include, phone call recording, and tracking of phone numbers. These telephone numbers are the lead and the advertising media telephone numbers. It is recommended to use different telephone numbers on all media to track the response. . These telephone calls are not for, "Big Daddy", to watch, and listen in secretly. The call recording is to make sure the employees have enough telephone training, to make a lead become your patient. The telephone answering person should be made aware of being recorded to evaluate their telephone skills. Let them listen to the recording and evaluate themselves. Try to get a book on," Mothering the Patients". Just think how much you the doctor must be loosing every year with poor telephone answering?

Do not wait to use the Dmail technique. If you do have the budget for both Direct Mail, adding DMail is a must for reinforcing your Direct Mail. The cost of adding, or using Dmail is 1/3 of the cost of Direct Mail.

If you want more of the information on Dmail, Call me, Dr Fred Weiner in Chicago, at 888-355-3891, email Fweiner@firstchoiceadverting.org or go to my website at

www.PerfectPracticeMedia.com